In its annual list, Global Finance Magazine picks Citi Bank as the best digital bank in Asia after evaluating the mobile and online banking applications of all the leading banks in Asia. They considered a number of parameters in finding the best bank including:
- Web site design.
- How functional the website was?
- How much benefit the bank garnered from their online initiatives?
- Products offered and their breadth.
- How much growth each of these banks witnessed in the online customer base in last 12 months?
- How successful these banks were in persuading their customers to switch to online platforms?
- What strategy did these banks use to attract more customers to their bank?
- The quality of the online service provided to their customers.
Citi Bank is delighted with the honor
Of course, Citi Bank is delighted with this honor. The Head of Consumer Banking in the Asia Pacific region was more than delighted with the honor. He said that the bank is focusing more on digitization and technology to serve their customers well in coming days. Be it the ATMs or credit cards, Citi Bank have always been the front runner in introducing the new technologies to their customers. He mentioned about the high tech branches, they opened across Asia to attract more customers. He will not hide ambition to be a global leader in digital banking in the near future. He expressed his heartfelt thanks to the customers who have made these awards possible. Despite the Financial Lull in Asian Countries Like China, Citi Bank continues to grow its used base in the region.
Head of Treasury in the Asia Pacific region, Amol Gupte, also commented on the win. He said that the company wants to bring innovation and digitization to all their customers all over the world. He noted that the ever changing market and world force them to come up with the latest innovation to satisfy their customers. He added that making their products more flexible, convenient and simpler is a big priority for them. He insisted on the significance of improved visibility over their treasury flows.
For Citi Bank, the Asian market has been a top priority. The preferences of the clients are changing every day and the company is trying everything to meet the needs of the clients. For the same, the company launched mobile banking in all the 12 markets in this region.
Moreover, the company is always on the lookout for new solutions. The company aims to develop Fin Tech solutions for the next generation. They are trying to achieve this via Citi Mobile Challenge.
The company saw over 1,900 registrations in the challenge across Asia Pacific cities including Singapore, Bengaluru, Hong Kong and Sydney. They also witnessed participation from 80 Fin Tech teams as well. You will be expected to see the full list of winners by December 15th. The company hopes that this competition will pave way for the technological innovation in mobile banking they have been seeking for. They believe that the emerging solutions can be revolutionary in the banking sector. The company focuses its energies on Smart Banking Model as of now. They are planning to bring many of these facilities to iPads and iPhones.